As the use of Electronic Mail increases throughout the world, so has the emergence of Unsolicited Commercial E-mail (UCE), which is more commonly known as "spam." For many consumers, UCE is a time-consuming nuisance. For others, it has been a costly learning experience as they have lost money responding to bogus scams that arrived in their e-mail inbox.
Often, e-mail spammers purchases bulk e-mail addresses from a list broker. These brokers are able to compile addresses from a wide array of electronic "directories". If your e-mail address appears in a newsgroup posting, on a website, in a chat room, or in an online service's membership directory, it may find its way into the hands of a broker. Marketers then use special software capable of sending hundreds of thousands - even millions - of email messages to the addresses at the click of a mouse.
It may not be possible to avoid completely the intrusion of unwanted spam in your inbox. There are, however, a number of ways to minimize your exposure.
The single best way to avoid spam is to keep your e-mail address private. Chatrooms, newsgroups, subscriptions to online services and other interfaces with the Internet all expose your address to list brokers. Of course, this may limit ones ability to use all the many tools available on the web. A more reasonable approach may be to carefully review the privacy policy of websites to which you may be providing your e-mail address. If they do not indicate an intention to keep your address private, you may be opening the door to unwanted e-mail.
In other instances there may be an "opt in" or "opt out" provision. When presented with this option, be sure to carefully read the provisions of the website.
Some consumers keep separate e-mail accounts. One for personal matters, and another which can be used to access newsgroups, chatrooms and other interactive features of the Internet.
E-mail users may also consider the use of a filter. You should check with your ISP to determine if there is an appropriate filtering mechanism available from your e-mail provider.
With the explosion of spam, there has been a corresponding increase in the number of deceptive and fraudulent messages received by consumers. Commercial e-mail should be treated in the same manner as telephone and mail solicitations — with caution. The Internet is simply a new way for scam artists to pass off their old tricks.
Among the most common:
You can forward e-mail scams to the Department of Justice Consumer Hotline or to the Federal Trade Commission.
Alert your ISP to the unwanted solicitation and the ISP from which the solicitation was sent. Finally, delete the message.