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What is a “universal opt-out signal?”

Posted in on January 27, 2026

Universal Opt-Out is the idea that instead of having to manually opt-out or say “no” to each company using your data for purposes like targeted advertising, that you can “add” a setting to your internet browser that automatically opts you... View Article

What types of data are sensitive data?

Posted in on April 11, 2024

Sensitive data includes: Any data revealing your racial or ethnic background, national origin, religious beliefs, mental or physical health conditions or diagnoses, sexual orientation, citizenship or immigration status, status as transgender or nonbinary, or status as a crime victim; Genetic... View Article

What is profiling and what does it mean to opt-out of profiling?

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Profiling is the automated processing of personal data for the purpose of evaluating, analyzing or predicting a consumer’s economic circumstances, health, personal preferences, interests, reliability, behavior, location or movements. Oregon’s privacy law gives you the right to say “no” to... View Article

What is personal data?

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The law defines personal data as any information that (1) can be linked to you, or (2) that can be linked to your household devices (like cell phones or a smart appliances). Some examples of personal data include: a home... View Article