Attorney General Myers Files Agreement With United Egg Producers Over Alleged Misleading Advertising Concerning Hens' Standard Of Care
Attorney General Hardy Myers today filed an agreement with the national trade association for at least 80 percent of all egg producers for alleged misleading consumers regarding standards of care for egg-producing hens. Named in an Assurance of Voluntary Compliance (AVC) filed in Marion County Circuit Court is United Egg Producers (UEP), a non-profit agricultural coop with corporate offices in Alpharetta, Georgia. The AVC admits no law violation.
In early 2005, the Oregon Department of Justice joined a multi-state investigation with l5 other states and the District of Columbia into UEP's "Animal Care Certified" logo. The logo appeared on egg cartons to certify compliance with UEP's hen-care standards.
Investigators concluded that the "Animal Care Certified" logo misled consumers as to the quality of UEP's standards of care, which allowed the forced molting of hens, confinement of birds in crowded wire cages, and de-beaking of chicks. In November 2005, UEP discontinued its "Animal Care Certified" logo and adopted its current "United Egg Producers Certified" logo.
"Consumer educators in Oregon have always encouraged shoppers to not only read labels and packaging carefully but to look for that extra certification that would indicate a better product," Myers explained. "Oregonians have relied on the plain meaning of a trade association logo to certify good conduct but UEP let them down."
Under the agreement, UEP agrees not to resume use of the "Animal Care Certified" logo or to misrepresent the level or type of care given to hens.
The multi-state investigation, led by the District of Columbia Office of the Attorney General, included Oregon and the states of Alaska, California, Connecticut, Delaware, Hawaii, Illinois, Iowa, Maine, Massachusetts, Nevada, New Jersey, Ohio, Tennessee, Vermont, and West Virginia.
Jan Margosian, (503) 947-4333 (media line only) email@example.com