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Can my nonprofit entity continue to use passive mailings?

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For the most part, yes. Consider how much personal data is used/collected for these mailings. If your nonprofit is unsure about OCPA compliance with passive mailings, consider offering an opt-out (or unsubscribe) option to maintain compliance.

What is a “sale” of personal data?

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A “sale” is the exchange of personal data for monetary or other valuable consideration between a controller and a third party. “Valuable consideration” is not limited to money. This could include a nonprofit exchanging donor lists with a separate nonprofit... View Article